We all know that if you are planing for a business specially if it is a online business, then social media will be a very helpful way to gain some exposure. With the help of social media you can not only get some quick buyers but you will also get some loyal fan as well.
Currently their are few important social media sites on which business are focusing like Facebook, Twitter, Pinterest etc.. but their are some important questions which might be occur in your mind.
1. How will you track that, you are doing good on every social media?
2. How will you manage all your social media account?
Well for these question, I would recommend you to keep reading the post as you will get the answers. In this post i will list out some of the best social media management tool or you can say social media analytics software, through which you can track the social media activity and reach of your business in social media analytics dashboard.
Here is the complete list, check all these Social Media Management Tools and try them for your business.
HootSuite: This is one of the popular tools for social media; with the help of this tool you can manage Twitter, Facebook, LinkedIn, Google+, Foursquare etc social media websites in one account. It offers a free account in which you can manage (Up to 5 social profiles, up to 2 RSS), pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling etc. HootSuite also offers a custom built-in analytics system.
Buffer: One better tool for people who wants to share their regular updates on social media, with the help of this tool you can stagger content throughout the day. This tool also gives you the option to track down all the activity like engagement and reach of your posts through analytics.
This tool is also available in free but with some limitation, but if you want to use then go for the pro membership or if you are a business then you can also buy their business plan which starts from $50 for small business.
TweetDeck: One more free tool to give you the power to analyze your twitter account, this tool gives you the options to stay up to date with with notification alerts for new tweets. Now this tool is acquired by twitter, this is really a good tool for people who are managing multiple twitter account as it gives you a way of navigation across your multiple profiles. One more thing, this is not a tool to manage various social media networks.
Sprout Social: Sproutsocial is a great management platform for everyone. This platform also has monitoring tools and analytics which will help you to visualize important metrics. It offers a single stream inbox, so that you will never miss a message, With this you can seamlessly post, collaborate and schedule messages to Twitter, Facebook and LinkedIn etc. it also suggests people to follow or unfollow, and offers many other ways to schedule your updates in advance. You can sign up for a free trial, but after that you’ll have to select one of three packages, It’s a little bit costly than other tools, but it can be a great investment for people or businesses that depending more social.
Social Flow: This one is an interesting tool, by which you can track real time conversations on social media. This functionality will help you analyze the best publishing time for targeted audience, it also offers a full suite of services that will help to expand audience engagement and increase revenue. They conduct social signals analysis to help business to identify where you should spend money on Promoted Tweets or Promoted Posts etc to increase the reach.
Crowd booster: it focuses on gathering data from your Facebook and Twitter feeds, so that it can provide you some important information like when people are most likely to view your updates like images or videos. This tool is mainly for facebook and twitter and it will not helpful in your other social media accounts. In other feature of this tool you can analyze impressions, total reach, and engagement of you updates.
Social Mention: This is a real-time social media search and analysis tool, which scrapes user generated content for any given company, product, or search term. This tool will give you the most recent relevant results, reach, frequency of mentions and top keywords. It is a free tool, so you can use it effectively for your social media strategy.
SocialBro: With Social Bro’s integration of both Buffer and Hootsuite, you can import the optimized schedule to sync with your queue. It also provides tools so that you can browse your community and identify key influencers, and determine the best time to tweet. You can also track engagement and analyze your competitors; also helps keep tabs on your key influencers and competitors.
Shoutlet: This tool will help you track to your social conversions and monitor the ROI, you can also get social report which includes social conversions from clicks to purchase. Beside publishing and scheduling content, the streamlined community management of this tool makes it easy for you to create custom workflows so that you can make sure the needs of all customers and fans are being addressed.
SocialOomph: With this tool you can schedule tweets for the whole day and you can also auto-follow your new followers. You can also use the dashboard to combine Facebook, Twitter, and your blog into one place to schedule all posts or monitor social media activity. This tool will auto-follow any new follower of your on Twitter, by this you can save your ton of time.
This is a free app, but if you want to use more features then you can buy their professional option that features a ton of helpful tools to boost your social media.
Updated: There is a one more tool, which I didn’t mention in the list.
Tweetadder: this tool has a bunch of features like Pro Search Filters & List Building, Advanced Profile Bio Search, Tweet Search by Keywords, Worldwide Location Based Search, Unfollow with 8 Advanced Filters and Manage Multiple Twitter Profiles. You can try their free trial or you can purchase paid membership.
This is not a complete list as there are more tools available, but these are most popular and used tools.
Which one is your favorite, or we miss anything in the list let me know in comments.