Social media, public relations, marketing and SEO are slowly emerging into one mega giant that all industries will need to master to find, reach and influence your target audience. One of the platforms that integrate all of these approaches is Twitter, the micro blogging genius accessible from all corners of the globe. And surprisingly enough, their 140-character limit to each post can stretch further than you would think. But do you know who you’re actually tweeting to? What kind of secondary audience is reached by retweets and reposts? To be on top of social media and fully understand how successful your PR approach is there are numerous methods to monitor your twitter activity know who it actively influences.
Who do your tweets reach?
TweetReach is a platform that allows you to input all or part of your tweet to a search function that not only shows you who has tweeted or retweeted your post, but it also measures how influential your retweeter is.TwitterMap is also a way to see where you tweets go in terms of demographics. It’s important to know who you’re reaching and where they are. If you see that you’re not reaching your target audience, find out what you’re doing wrong and how to fix it.Monitter is another real-time approach to see who retweets you. Watching exactly who is involved in your brand at that minute allows you to interact directly with active members online.
Who’s clicking on the links you post?
With the 140-character limit, sites that shorten URL links like if they’re only leading to an empty response.
Monitor Twitter–driven traffic
When tweeting to drive traffic and promote a particular website or product it’s important to know how effective your twitter activity is. Google Analytics is an essential tool for anyone with a website to run and maintain. Of its many different functions, the ‘social’ filter option is a way of seeing how many people came to your site directly through twitter. If you’re constantly talking about your site and sending links left right and centre but are generating only a handful of visitors, then it’s time to take a look at your tweets to see what’s scaring people away.
As well as the amount of external sites that can monitor your twitter activity and influences, the hashtag function on twitter itself is a good way of seeing who’s talking about what, but mostly who’s talking about you. Tweetronics.com is a good source for keeping on top of specific topics to see what’s being said about your brand or products by tracking keywords, popular URLs and the influence of each one. Creating a #hashtag topic can also generate conversations and promote PR-focused chats among online communities that you can steer towards your product. Be careful how you set up your hashtag though as some can be misconstrued and attract attention for the wrong reasons. The album launch party of Susan Boyle is a good example of how a generating a trending topic using a hashtag can easily go in the opposite direction with their attempts to make#susanalbumparty a twitter trend. It sure worked, but I’m guessing for reasons other that the excitement of Susan Boyles new songs.
Author Bio: David Bell is a freelance writer and blogs about just about anything, including: Telecoms, Online Marketing, SEO, Social Media, PR Recruitment and Small Business Solutions. Follow him on Twitter @DavidBellWriter
Posted By Deepak Jha