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Penguin -2 The Next Generation Penguin Impacts

As we all know that matt cutts has confirmed that they are going to release the penguin update very soon, but why he called it as next generation update? Do we expect any advance changes in this update? So In this article we will discuss about what impact we can see from this advance update.

Penguin -2
Penguin -2

Image Source: http://4-hobby.com/penguin/penguin-2.jpg

The few impacts which can be possible:

1)      Guest Blogging: After the last penguin when most of the business owners hit by penguin, then seo community develop a new strategy for link creation called “Guest Blogging”. It is really an effective way to get backlink , like if your article is posted on high quality sites then you will get quality referral traffic and high ranking in google. But because of this, many seo companies are doing that on large level to gain top rankings. We can call it as “Guest Blogging Spam”, as people are using it as normal link building; so matt cut describe his point of view on guest blogging. After this video we can expect that Penguin-2 will impact low quality guest blogging and the ranking of the sites that have number of links through guest blogging.

2)      Link Networks:  We all know that few days ago, google destroyed a link network and they said that they will destroy more link networks in future, so we can expect that penguin-2 will also impact and destroy some more link networks.

3)      Local Reviews: As many Business owners are generating the fake reviews for their business on the sites like yelp, google places etc… so that they can get high ranking for local terms. As this penguin is an advanced version so we can expect that it will hit fake reviews and the business which have these reviews on their profiles.

4)      Social Media Spam: We all know that nowadays social media is really an important part for every business, and Google is also considering social sharing and likes as an important part of rankings. But people are doing spam in that as well, they are generating fake followers, likes, re-tweets and sharing etc… So might be possible that in this advance version we can see impacts on social media pages as well, and the business who are thinking that by getting too many fake social sharing, likes etc.. They will get top rankings.

 

Beside these 4 techniques, this penguin-2 will also hurt the old techniques like Blog commenting, forum commenting, article marketing, Bookmarking and spam paid links etc…

So get ready for the penguin-2, let see who will get the benefits and who will get the low rankings.  As it is an advance Penguin, so might be possible that it will impact more business compare to last penguin update.

 

Please share your point of view through commenting on this post.

 

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How to create an effective seo link wheel campaign

In past years online business promotion has seen a huge rise, every business want to show the power of their online presence. That’s why online promotion have become a battle for all businesses. This makes very essential for business owners to use an effective online business promotion technique to beat their competitors. To get the desired profit for your business you need to build a strong network for your business site.

 

seo link wheel

A strong and complex link wheel network can give your desired results quite easily, but you need to consider following things before you create your seo link wheel network:

 

1. Content quality: Never compromise with the quality of the content you are using for your link wheel. A low quality or duplicate content can vanish your all efforts. So always try to write a content that contains some useful values for the readers.

2. Web 2.0 platform selection: Selecting a right web 2.0 platform is also very important for your. A high authorized web 2.0 site like hubpages or squidoo can give great values to your link wheel. But still if you are looking for creating some level-2 links then you can ignore these things.

3. Profile creation: Whenever you create your web 2.0 profile make sure that you have used genuine information about your business. Using your profile just to promote your content can be spammy little bit. So complete your profile with the detailed information about your business and services.

4. Social Media sharing: Share your all web 2.0 updates on your social network and blog network so that maximum people can reach to your content.

5. Avoid two way linking: Never create interlinks or reciprocal links for your two different web 2.0 profiles . Two way linking or reciprocal linking is not considered a good Seo tactic so avoid connecting your profile as given below:

hubpages> Blogger> hubpages

Instead of it you may try this:

hubpages> Blogger> Squidoo and hubpages > Money site

 

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How to Get Top Positions by Accurate Link Analysis

First of all what is link analysis? It is just like a competitor analysis which every seo person does to gain some quality sites of their competitor. In this we are not going to do any Competitor analysis, but we do link analysis. From the beginning of seo people know that if you have large number of links, doesn’t matter they are relevant or not you will get the top positions in Google. These kind of irrelevant links called spam links, after Google become one of the leading search engine in the market. Their team starts to think to make quality results for their users; in this chain they introduce many Algorithms to provide only the quality sites to their users. Most popular algorithms which change the whole seo industry are Panda and penguin, because of these many people lost their top rankings and their business.

Panda works for Onsite optimization and penguin works for Offsite optimization (Links), but still people are asking what next or what to do to save their site from these two. For panda we all know that your onsite optimization has to be perfect and user friendly, you will get extra points if your site serves the right things to their users. But what for penguin? This question rises from the beginning of penguin and still we don’t have the correct answers to solve this problem.

Many people changes the whole process of link building, new a technique introduce in seo like Guest Blogging etc…but is guest blogging will save you? I think a big No because matt already said that many people are doing guest blogging like normal link building which is not good, they will treat your guest blogging links as spam if they are not quality. Again seo community is on back foot, so what actually we do to gain top rankings in google.

Many people are looking for new techniques or new way to get top positions, but why we are forgetting our old techniques. Old techniques are still working, we can’t blame to our old techniques for being penalize from Google. We are penalizing because of our own fault, so first of all we have to change our mind besides changing the techniques. Let’s talk about our mind, what we have in our mind?

  1. Do follow Links is good for site
  2. High PR links are good for site
  3. . Edu , .Gov links are good for site
  4. Thousands of links are good for site etc…

Are they really important? If yes then why every site is not ranking in first position?

In my view every link is important; Google is not going to delete any of your links. Doesn’t matter if it is Do follow or no follow, High PR or not High PR etc… Only one thing which Google will consider is quality of site through which you are getting back links. I know there are many tools to judge the quality of a site, tools like opensiteexplorer.com etc… Do you think that this analysis is good enough to gain number one position? I think No, so what we to do gain top ranking in Google. “Don’t be a machine, be a human” Don’t create large number of links like machines; just create few links but only good ones. A simple question arises how? Answer is Link analysis. So let’s start to know “how to perform link analysis”

The few important points which will help you in 2013, if you really want to rank high then use these methods before creating any links.

  1. Same IPs: Most of us never check the Ip of the site on which we are creating links, sites like forum, directory, bookmarking etc…   So now onwards before creating any small or big links on any site just check the IP of the site, doesn’t matter you are getting nofollow or dofollow links. Check is this site is created on same C class Ip? If yes then leave it and if not then grab it.
  2. Adult Content: Before creating any links just check that does this site has any adult content something like Banner advertisement or posting content etc… if you found any adult link on the site just leave it and move on.
  3. Content Updating: check is this site is updating on regular basis or it just updated 4 months ago, if you found that site is not updating on regular time of interval like once a week, once in a month etc… then leave it and found another site, don’t waste your time because it is not the right site to get links.
  4. Page Layout: Google is already strict on the page layout of the sites, many sites owner post bunch of ads on a single page. Which is not good according to Google, so if you create link on this site might be possible that you will hurt by google. Because google will not consider it as Quality link, might be possible that google will penalize this site in future through page layout algorithm.
  5. Domain Authority:  many people starts considering it, which I think are good. High DA shows quality of the site, because you can’t gain high quality DA by using easy methods. The only way to gain high DA is to gain back links from the High DA sites, which is not the easy task. Always select the High DA Sites, this not only increase your ranking but also improve your Link profile.
  6. Relevancy: It has two parts 1) Geographical relevancy 2) Content Relevancy

If you are working on a site which is globally targeted then content relevancy is more important, but if you are working on site which has local business then both are important. Always create a link which is relevant to your business and location, for geographical relevancy always check the server of the site like where the server is located. The address of the site (if it is mentioned on the site etc…)

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Local Reviews V/S Social Sharing

Today Seo people are focused on their business reputation; they are managing it by posting reviews. These reviews not only help them to build a better business, but also help them to rank well in Google. Google give more attention to those businesses which have good reviews on every well known citation sites, or have good reviews on Google maps/Places. If you have good reviews on your business profile that mean your conversion rate will increase, Google will rank you in top results. But why we are doing all these things?

1)      Quality Traffic

2)      Business leads etc…

Will you get all these goals if you have good business profile with positive reviews?

Will you get all these goals if you are ranking at the top off Google Places for your desired keywords?

I think yes you will get all of these goals, if you have good business profile or you are ranking at the top of Google places. But how much traffic or business leads will you get by doing these things? This is little bit tricky but I will try my best to make this puzzle easy for everyone.

Suppose I have a business profile on yelp, I have good reviews on my profile. So if we guess that every month 80 million people visit Yelp and 5-10 million people search my niche services on yelp, 1-2 million people search my niche services in my locality  and there are 20 business are working in my locality related to my niche. All these business are listed on yelp, few of them have good reviews like me and few of them don’t have good reviews. So my chances of getting a lead depend on my reviews, it is tough for me to get a business lead in this situation.” So at the end of the month I am just getting 20-30 business leads from yelp”.

Same thing goes with the Google Places, if you are ranking for a high demand able keyword and you have good reviews on your profile only then you will get business leads otherwise user will choose someone else. This time total traffic will depend on the demand of keyword for which you are ranking in the search results.

All the things which are mentioned above are old seo technique, but know I am going to introduce a new seo technique through which you will get the quality traffic, Good online Business profile and huge business leads. My technique will be totally based on social media, as social media will become more and more successful in future so why not we incorporate our business with social media. For better understanding check this example.

Suppose I visited a Bakery, which is located in LA. I received good services, so normally what people do? If they have a yelp account or any other local business site account on which they can share their experience; they logged in and find the Bakery and then post their experience as review on the business profile. But if we don’t do all these things and just simply log-in our social media accounts like Facebook, Twitter and Google plus; and shared that experience on these profile by mentioning their business url/Business page in the status. If we do this first of all our friends who are also located in the same city will read our reviews, and if they found good they will share this on their profile and will visit the Bakery for services.

In a very quick minute we almost cover our local area with positive reviews, and probability of our business leads will increase 90% in an hour or in a day. Slowly- 2 this review will go viral and cover the whole state in a day or in a week, the more business opportunities will increase for us. So day by day that review will reach to millions or billions of people, which mean we are getting at least good amount of traffic just from that simple review. This is called the power of social media, through which you can reach millions of people in a day if you have good or attractive content. The whole thing also impacts badly on your business, if someone shared a negative review about your business.

So which is Good a Review on a static page or a Review on active social media profile which reach millions in a single day? Please share your thought by commenting on the post.

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