We are in the days of Digital media, where everyone is looking to dominate their competitor by using every Digital method. You tube is also a great way to promote your business in front of business friendly users.

youtube engagement

I know there are many websites which gives you the feature to share your videos but why i choose Youtube?

  1. It’s a Google Product and we all know how dominating Google is.
  2. Many experts say that you tube videos rank faster compare to other websites.
  3. One of the most popular website in the world.
  4. 100 hours of video are uploaded to YouTube every minute.
  5. YouTube is localized in 61 countries and across 61 languages. Etc.

If you have these kind of strong statics in a website, than why not to choose the website to promote your business. Many businesses are already working on this concept and they are getting benefits from it. So are you ready to use this platform to promote business, if yes then read below otherwise leave this article here. :)

Here we are some exciting tips to increase Your You tube Engagement.

  1. We all know how important is onsite optimization, doesn’t matter it is a website or a youtube video. Write proper Meta description and attractive title tags with perfect keyword optimization. This optimization not only ranks you high on youtube search but in Google search as well.
  2. Always remember updating your users with latest news will help you to promote your business on large level and sometime it turns into a business leads. So create a schedule to update youtube with new informative videos & news, always stick on it.
  3. Have seen Call to actions on videos? Do you think they worked? In my point yes they work, so use them in your every video. Use them to drive traffic to your website or to increase subscribership of your tube channel.
  4. Select meaningful video thumbnail, it is also a great way to increase your youtube engagement. If you have an attractive thumbnail then it might increase your video clicks, because thumbnails are the first look of your video or you can say it is a cover of your video.
  5. Video length is also an important factor, some time short videos work well compare to long videos but that doesn’t mean you will use only short videos. If you have any “how to video” or any educational video then make it 4 to 5 minute or may be long.
  6. Always reply to each comment you get on your video, doesn’t matter if it is negative or positive. This way you can maintain a healthy relationship with users.
  7. Share videos on social media sites like Facebook, twitter, pinterest & tumblr etc.. These sites will increase the readership of your youtube channel.
  8. Dont hesitate to include youtube videos on your email campaign, if you have something which is related to youtube video then go for it.

I hope these tips will improve your youtube channel engagement and increase your business through video marketing, if you have something to share don’t hesitate & just comment below. :)

 

Let me know which technique works well for you :)

We all know that Google Plus will play strong role in future seo and every body is moving towards Google Plus for their business. I know there are lots of guides and article which will tell you about

1. How to completely optimize your business page,
2. How to completely optimize Google plus profile etc..

But the below infographic will tell you, How to increase your Google Plus Engagement with 281%. In my point this number is awesome. So lets start the process :)

How to Increase Your Google+ Engagement by 281%
Courtesy of: Quick Sprout
I hope you all will apply these steps to increase the user Engagement,  and will get maximum for your business.

Hello Folks!

Today I am going to start a series of Experts interview, In which I will take the interviews of our industries experts. It is going to be great fun for everyone as I am going to ask some interesting questions from experts and their answers will definitely help to everyone. :)

My first guest is Brain Dean from Back Linko

Brian Dean

1. Please tell us something about your seo journey so far.

It’s been a wild ride. I first got introduced to SEO after launching a nutrition-focused ebook in 2009. After spending a few months working on the product and the site, I realized that I was missing something VERY important: traffic.

Because I didn’t have a huge marketing budget, PPC was pretty much out. That left SEO.

It took me over 2-years of failing to finally put the pieces together. But once I did, SEO went from a huge frustration to something I legitimately loved.

2. Did you ever use any black hat technique for any campaign and why?

I used to use ONLY black hat techniques.

You have to remember that SEO in 2009/2010 was VERY different than it is today. Back then, it didn’t make sense to do white hat SEO. The ROI just didn’t make sense.

But I’ve recently abandoned black hat SEO because I don’t see it working well anymore.

3. Do you think the OLD seo techniques are still useful, if we use them in right way?

It depends on what you mean by “old”. If you mean pre-2007, then yes. Back then, there were very few “link building services” or SEO software options.

In other words, you had to create a great site and get the word out about it via email outreach. That stuff works today better than ever.

What doesn’t work are “old” techniques like web directories, article directories and spammy guest blogging.

4. Which seo tools you like personally for seo campaigns and why?

I’m not a huge tools guy. There are some that make my job easier, but I find that most don’t add much to my business.

That being said, here are three that I use all the time:

  • SEMRush: For finding keywords that don’t always show up in the Google Adwords Keyword Tool.
  • Authority Labs: A tool I’ve been using more and more lately for tracking keyword positions.

5. Do you think SEO is getting harder and harder nowadays?

Definitely.

But in my opinion, that’s a good thing. Back when SEO was easy (pre- Penguin), anyone with a credit card could rank for competitive terms. It was a game of whoever could buy the most links.

Today, SEO takes skill, hard work…and a marketing budget. Just look at Guestographics as an example of a hard (yet effective) SEO strategy. You need to come up with an infographic topic, find data, pay for a stellar design, and email a ton of people to promote your infographic.

Compare all that with buying some spammy web 2.0 links from a forum. It takes A LOT more work. But for the SEOs out there that can execute this sort of thing, the rewards are huge.

6. SEO or Social Media? Who will dominate 2014?

Most people would probably say: “both are important”. As someone that’s tried both, I can say without any reluctance that SEO will dominate in terms of high-converting traffic.

Social is great for some things (especially engaging with an audience), but in general, it doesn’t convert nearly as well as search engine traffic.

7. Do you think Google Plus is going to be next ranking factor?

I can see it becoming more important in the next few years. Look: Google knows that social signals are a great way to gauge the value of a page. The only issue is: they’re not able to measure it very well because most of the big social media sites (like Faceook and Pinterest) are owned by 3rd parties.

Google Plus is obviously an exception. And it makes sense to me that they’d use Google+ ‘s from authoritative accounts as a ranking signal.

8. The future of SEO in coming years?

I’m not one for predicting the next big thing in SEO (after all, who would have predicted Panda or Hummingbird?).

But I think that the future of SEO is simply a better Google algorithm. In other words, it’s going to be more difficult to game the algo. So if you want to rank #1 you better make sure you create a site that deserves to be there.

9. How Do You Measure Your Success?

In terms of SEO, I don’t focus too much on rankings. My ultimate measure of SEO success is search engine traffic.

Obviously, the ultimate measure of business success is revenue :-)

10. Any Pro Tip for our users.

Yes. If you run a blog, only publish if you have something amazing to share. Otherwise your hard work will get lost in all the noise.

In other words, instead of 5 blog posts publish one long 2500+ word guide. You’ll get a lot more traffic, shares and links that way.

 

Thanks Brian for this Awesome Interview.

Guys if you have any questions please ask Brian by commenting on this post.

Recently Google’s Head of web spam team Matt Cutts posted a blog post on his blog, in this post he discussed about the future of Guest blogging. I personally saw that many times in webmaster videos people ask about the guest blogging and how people are making it spammy just for links. Similar like guest blogging, infographics are also getting used to link building technique. Many companies or agencies are using it just the way of link building, not for branding or not users. So I was thinking which technique is good for all SEO’s in 2014? Because it is clear now that Google will do something in 2014 for guest blogging and I am sure that after guest blogging “Google’s next target will be infographics”.
guest blogging meme

1. Brian Dean from Backlinko

Brian-Dean

Definitely infographics.

The best you can get with a guest post is traffic from the site that you published on. You can get A LOT of traffic…but you’re inherently limited by the medium.

On the other hand, an infographic has the potential to get shared HUNDREDS of different places. Which means
more opportunities for people to hear about your site.
I actually know of a few businesses that have stopped doing anything BUT infographics. When done right,
they’re unbeatable.

Follow Brian:@backlinko Brian’s Website: backlinko.com

2. Patrick Coombe from Elite-Strategies

Patrick-Coombe

 

 

 

I definitely think content marketing is the winner of that question. For a few reasons:
1. Lots of people are getting scared away from guest posting with the recent attention given from Matt Cutts of the Google webspam team.

2. Infographics were a huge hit last year, but aren’t nearly as effective as they used to be. You used to be able to post any kind of infographic and get tons of traffic. This is just no longer the case.
The world is in a content race. Companies everywhere are spending millions on their content budget and doing whatever they can to publish as much quality content as they can.

Follow Patrick:@patrickcoombe Patricks’ Blog: elite-strategies.com/blog

3. Takeshi Young from Entirely Pets

Takeshi-Young

 

 

 

 

 

Despite Matt Cutts’ recent tirade, guest blogging should continue to be a solid marketing technique in 2014. However, Google may begin cracking down on low quality guest posting, so your focus should be on quality and relevancy. Focus on getting a few guest posts published on authoritative blogs in your niche, and use it as a tool to introduce yourself to key influencers. As with any SEO technique, don’t go overboard with it. If you’re getting 50 guest post links every month, that’s obviously going to throw some red flags.

Infographics are overdone in most niches, so you really need an exceptional concept & design to see any kind of traction. However, infographics can be a great way to market your content on social networks such as Pinterest and Google+.

Follow Takeshi:@takeshiyoung Takeshi’s website:Entirely Pets

4. Dan Shure from Evolving Seo

Dan-Shure

 

 

I would honestly answer this question by saying “it depends”. The most effective technique is ALWAYS going to be clearly finding and defining your audience, digging deep into what their needs and interests are and building content around that. To do long term, sustainable SEO, you have to truly know your audience, what content will resonate with them and then create that content better than anyone else out there.

Follow Dan: @dan_shure Dan’s website: evolvingseo.com

5. Steve Morgan from SEOno

Steve-Morgan

 

 

 

 

A good question, with no simple, straightforward answer! Personally I’ve always been a bigger fan of content marketing, but in either circumstance, if the content/visual is good enough, it’ll perform well. You could always do a mix though: an infographic (with supporting text) given to someone as a guest blog post…

Follow Steve: @steviephil Steve’s Website: SEOno

6. Kumail Hemani from kumailhemani

Kumail-Hemani

 

 

 

“As far as we maintain the quality, both activities are fine and should be working.

While Guest blogging for authority websites is still a challenge for many because they don’t accept every contributor – you have to build interesting content and sometimes relation with editors to get appearance. They usually don’t accept targeted anchor text links and provide 1 branded and social profile links – and because those links work, you will have to do it.

On the other hand, an Infographic can be used on multiple websites and a way to spam the Internet with the same thing again and again to acquire lot more links. It has already lost the value and will do more, but it works if you use it as an authentic blog post on your own website, don’t put “targeted anchor text” in embed and try to put that on authority websites only to attract bloggers to share it more.”

Follow Kumail: @KRHemani Kumail’s Website: kumailhemani

7. Matthew Barby from Findmyblogway

Matthew

 

 

 

 

When it comes to guest blogging vs infographics, it’s not usually something that I would choose between. Instead, I’d look at it from the other angle – what content format is going to be the best to present the information that I have and also, what format is going to deliver the greatest return on investment. This will often mean that multiple content pieces are created in order to get the best results in terms of links earned.

On the other hand, it isn’t always feasible to create an infographic every time that you want to gain some backlinks, so scalability needs to be considered. This is where more visual content assets can be used as a core piece and then expanded on in multiple text-based articles to gain more exposure. For example, if you had some fresh data that had been gathered giving insights into your industry, you could then create a visual representation of the data. To then build on this, you could write some articles that talk about the key findings, record a video that talks through the data and gives an extra avenue for exposure. This doesn’t need to stop there and could have a SlideShare presentation that talks about some of the findings/outcomes, you could run a webinar, create an interactive guide, etc.

The key point that I’m trying to make here is that when you’re thinking about building a truly organic content strategy; try to develop a content ecosystem for topic that you’re covering. You’ll often be able to reuse and redevelop your existing data to give you more linkable assets and more opportunities to get some results. Not only this, but it’s a lot more scalable than running multiple linear campaigns that have no synergy with one another.

Follow Matthew :@matthewbarby Matthew’s Website: Findmyblogway

8. Vinny La Barbera from imFORZA

Vinny-La-Barbera

 

 

 

In that case, the term “effective” needs to be clarified.

Effective for one company might mean brand awareness via social media mentions and shares – something that really good infographics typically attract better than articles.
Effective for another company might mean authority / reputation building via engaging discussions and circulation throughout industry circles. In this case, articles have typically been better from my experience.

Ultimately the answer to the question comes down to knowing what your objectives are and who your target is. Without this information there is no way to truly determine how “effective” your content is – no matter what type of content it is.

To me, they both work extremely well – when done with quality and resourcefulness in mind first and foremost.

Follow Vinny: @VinnyLaBarbera Vinny’s website: imFORZA

9. Pratik Dholakiya from E2M Solutions

Pratik-Dholakiya

 

 

 

I think both content marketing and visual would be very much effective during 2014. Most of the SEOs are now thinking that guest blogging would no longer be considered as a powerful technique but I still believe that it was here to stay and it will last forever considering how you use it. My take about the guest blogging is that we should use it for branding and visibility rather than trying to build links for SEO purpose. As far as Visual (Infographic) is concerned, there might be an update from Google in 2014 to target the sites that are trying to build links using the embed code and manipulate search results, but all those who are doing something serious for their users through infographics or any visual asset would be very much safe just the way people are, who does guest blogging keeping their target audience in mind (and not the search engine(s)).

Follow Pratik: @DholakiyaPratik Pratik’s Website:E2M Solutions

10.Cyrus Shepard from MOZ

Cyrus-Shepard

 

 

 

The question isn’t so much about tactics, but how you implement those tactics. If you are choosing your anchor text, this is always a recipe for disaster. This means that either guest blogging or infographics has huge potential for abuse. On the other hand, both can be hugely valuable strategies when perused for visibility and natural link attraction. So my answer is both, or neither, as long as you don’t abuse them.

Follow Cyrus: @CyrusShepard Cyrus Website:MoZ

I hope that all these comments from the experts will help you in 2014 for your business, in my point it doesn’t matter what you are doing such as blog commenting, forum commenting, guest blogging etc… you have to do it in a right way, because if you do just to get back links then sorry Dude you are doing wrong and it will hurt you.

Guys please share your thoughts about Guest blogging and infographic in 2014 by commenting on this post. :)

Hey Guys, We all know that 2014 might be the year of social media and content. I know that there are lots of quality blogs out there which covers interesting topics, but that doesn’t mean they are the only one. Today most of the experts are using content curation to update their self with every type of content and for that they use many content curation tools, some are paid and some are free. In this article I will tell you some of the free content curation tools, which are popular and used by everyone. So here you go the top 5 content curation tools which help you in 2014.

Content Curation

Image Source

1.       Sccop.It:-
Scoop.It one of the best and popular content curation tools, with the help of this you can easily create topic related boards. Once your board creation process is done, you can add your favorite content on specific boards. You can also follow many people related to your industry, so that you can get informative posts from industry experts.

scoop it

 

2.        Paper.LI:-
With paper.li you can create your own online newspaper which is totally based on your content. This is one of the best ways to find and share some of the great information with your followers, the subscribers or twitter followers will automatically get your online newspaper.

Note: You can also optimize your news paper, like you can remove what you don’t like to deliver only the best content.

paper.li

 

3.       LIST.LY :-
List.LY helps you to create a list of interesting topics; other community members can easily add items and vote up or down items in the list. You can moderate each and every list you create, so that only the best information you will get in your list. The best feature of LIST.Ly is you can easily embed your list on your website.

list.ly

 

4.       Storify:-
Storify gives you the power to drag and drop different-different elements to your story. You can also re-order the elements and can add text for the readers. You can add tweets, photos, videos etc. in your story. You can also monitor the stories easily.

storify

 

5.       Google Alerts:-
It is one of the best tools in my view, because I use it. J You can easily create alerts based on your keyword, you will get latest updates related to your keyword. You can easily manage this tool, like how often or what type of updates you want in your inbox.

Google-alerts

 

I know there are many tools for content curation, but these 5 tools are popular and you can easily manage them. Please let me know if you have your own favorite tools.

If you don’t know about inbound.org community then you are missing something in your Internet marketing career, because you can learn many things here. This community is started by Rand Fishkin CEO of Moz & Dharmesh Shah, CTO + Co-founder at Hubspot. In this community you can find everyone, from beginner like me (because I am still thinking to learn many things from the community) to experts like Rand, Larry Kim, Mark Traphagen & Ian Lurie . In 2013 we have seen many Dramatic changes in search engines, some of the important changes like Pay Day Loan Update to Knowledge Graph Expansion & from In-depth Articles to Hummingbird . But instead of all these things, Inbound.org community experts have different taste. Here are top 10 articles like by Community experts in 2013.

Image source

Guys it is possible that I can miss some of the great articles in my list, but I would be very happy if you update me. Rankings are decided by the maximum number of Up votes by community experts. So here we go:

1. Title : PLEASE, NO MORE “ULTIMATE GUIDES”: 10 HEADLINES THAT DON’T BLOW CHUNKS

   Why No.1: This article gets 214 up votes by the community experts.

   About The Author: You can find more about Joel

Read the full article here

2. Title: Ho Ho Ho…. Pay My Invoice!

Why No.1: This article gets 190 up votes by the community experts.

About The Author: You can find more about Joel

Read the full article here

3. Title: The $100 Link Building Challenge

Why No.1: This article gets 188 up votes by the community experts.

About The Author: You can find more about Matthew

Read the full article here

On 4th position we have tough competition, but when I saw the user engagement I decided to place this article on 4th.      


4.Title: The Most Actionable SEO Tips Ever

Why No.1: This article gets 176 up votes by the community experts.

About The Author: You can find more about Steve

Read the full article here

5. Title: SEO Discussions That Need to Die

Why No.1: This article gets 151 up votes by the community experts.

About The Author: You can find more about Branko

Read the full article here

6. Title: 101+ SEO Experts Reveal Their Favourite SEO Browser Plugins/Extensions

Why No.1: This article gets 150 up votes by the community experts.

About The Author: You can find more about Sanket

Read the full article here

7. Title: 27 Experts Share Their Top Link Building Strategies for 2014

Why No.1: This article gets 142 up votes by the community experts.

About The Author: You can find more about James Norquay

Read the full article here

8.Title: The future of SEO in 2014

Why No.1: This article gets 140 up votes by the community experts.

About The Author: You can find more about StokedSEO

Read the full article here

 Again there was good competition for 9th place, so I prefer the user engagement to decide which article deserve this place.

9.Title: 50 Experts Reveal How to Promote Your Blog with Just 3 Tools

Why No.1: This article gets 139 up votes by the community experts.

About The Author: You can find more about Richard

Read the full article here

10. Title: Interview with Link Building Expert Julie Joyce

Why No.1: This article gets 133 up votes by the community experts.

About The Author: You can find more about Chris

Read the full article here

 

I hope these articles will really help you to revise the year of 2013, and in 2013 we will see some more great articles from our seo or Link Building Experts community.

Please share your views about these articles, and share this post so that every one read these useful articles. :)

Seo Audit, what is the actual meaning of SEO Audit?

SEO have 2 parts:

1. Onsite SEO

2. Offsite SEO

eviom-seo-onsite-offsite Image Source

If you are thinking to perform seo audit for your website or clients websites, then you have to perform all the necessary steps to make it successful. Now the question is why this audit is important? In seo we face many problems like Ranking drop, traffic drop, Low ROI, Algorithm penalizing etc… So a timely seo audit might help you to recover from all these problems. There is no specific time to perform SEO audit, but why we wait for the time when we got hurt and after that we start SEO audit. In my view it is good to perform audit on monthly basis instead of creating new links, because if your old mess is not cleared then you will not get benefits with the good work you have done in past and the good work you are doing in present. So let’s start the process by performing onsite seo audit for a website, you need to remember all these steps and cross check them with your website.

Task Name Status
Do you have custom 404 error page for your website? Yes or No
Do you have updated XML sitemap on your website? Yes or No
All the meta tags are optimized perfectly? Yes or No
Did you use Keywords in images? Yes or No
Does Your website’s home page & inner pages have enough content? Yes or No
All the Header Tags are properly used on every page? Yes or No
Does your inner page urls have keywords? Yes or No
Did you create internal links on every page? Yes or No
Have I checked website for internal duplicity? Yes or No
All the keywords have landing pages? Yes or No
Did you use Robot.txt file in proper manner? Yes or No
Did you check the canonical Urls, are they correctly pointing to the right page? Yes or No
Does every page have minimum page speed of 80? Yes or No
Did you set the Geographical location in webmaster? Yes or No
Have I installed www redirect on the website? Yes or No
Do you have videos on your target pages; all of them are fully optimized? Yes or No
Have I added language meta tags on all the pages of the website? Yes or No
Have I checked website for manual penalty in Google Webmaster Tool? Yes or No
If you have  Product Website :Have you added/updated product feed to Google Merchant Center?Have you installed e-commerce tracking in analytics? Yes or No
Does website have Google Places Listing? If not, have you applied for one? Yes or No
Have you submitted Geo Sitemap and added address using Schema? Yes or No
Have you checked the Bing Webmaster ? Yes or No

These all points will help you in fully onsite seo optimization, if you consider all these points while seo audit you will not only save your rankings but also save your website from Google Penalty. You can also perform this audit in every 15 days time period, whenever you find any thing missing on your website, just correct them on the spot.

Offsite SEO audit: In this we have to analyze the backlinks for the website as Link building expert, like from which website you are getting backlink. In this audit you have to perform these steps:

  1. Link Relevancy: you have to check the link relevancy, like from which website you are getting link back to your website. You have to confirm that the links you are getting must come from your niche related websites. Nowadays spam links are not countable, and if you have created these kind of links in past then remove them from your profile. Perform the link audit every week, because you never know when you get hurt and lost the ranks.
  2. NAP (Name, Address, and Phone): it is really important for local business; if you are consistent in NAP for your local business then you will get higher rankings. You have to maintain NAP on every profile doesn’t matter it is Facebook or twitter or any other local business directory; you must follow the concept of NAP.  If you have seen any lost in rankings or traffic just do an audit of every listing you have made for your business and fix them ASAP.

These SEO audits not only help you but also help your business in search results, so seo audit on timely manner will be good and safe. This is one of the safest way to protect business from any lost, don’t go with the number of links you are creating, just go with the quality.

 

Hope you all like this concept of SEO audit; please give your feed back by commenting and suggesting some more ways of SEO audit. :)

Reputation Management is vital in today’s online world. The last thing you want is a bunch of negative news stories or reviews online. You want your brand to be viewed in the best manner possible, and controlling the first page of search engine results is definitely one of the best ways to do that. Because of Reputation Management companies like Crawford and O’Brien, you don’t have to worry about bad reviews and bad news stories. This infographic will teach you how.


Phoenix Reputation Management Blueprint
Phoenix Reputation Management